We’re not sure what Striker is and they obviously want to keep it that way. In the nicest way possible we were told that the principals of Striker don’t typically work with plebeians so mass acceptance of their brand and digital presence is not a critical aspect of what we would be creating for them. We were provided with a handful of keywords which indicated the tone of what we were to create. Other than that, we received very little instructions and to this day the interactions between our team and theirs have been sparse. In fact, we didn’t even get a message saying our service quote was accepted. A wire transfer simply materialized into our main account for the complete amount we quoted. No negotiating, no haggling, no bullshit.
Ominous. Vague. Intimidating. Dark. These were the adjectives we were given and so, off we went in this direction. We decided to use a vintage funerial look, a feeling primarily driven by photography made up of either some sort of weathered marble statue or an architectural feature. Overall this website has a really dark personality but we felt that blasts of bright white was an intriguing experience especially when presented at unexpected times. The white also helped us increase the visibility of various call to actions as well as highlight blocks of pertinent information or draw attention to entire pages.
This unconventional project was a lot of fun to work on and we’re looking forward other projects that have unique goals. We’ve since been contracted to design and develop an asset management iPad app for this same group so be sure to check back in the coming months to get the rundown.