1. Discovery Phase
Requirement Gathering: Due diligence, strategy, concept development, competitive analysis, current pain points, business goals, workshops, inspiration, pillars and objectives
2. Design Phase
Theme Development: Determine main themes of the identity and color palette exploration
6-7 Logo Concepts: Present and discuss 6-7 different symbol and typeface concepts with color pallets applied. Proceed with two core concepts.
Revisions: revisions rounds on chosen concepts
Application: Presentation of logo applied on various mediums (letterhead, business card, website, etc.)
Logo variants: Produce various versions of the logo (horizontal, vertical, with and without tagline, etc.)
Brand Guidelines: Creation of the brand guidelines document. We create a brand guidelines document to ensure all parties using the identity use the brand elements consistently. It provides information and set the standards for using the logo, typefaces and other design elements in digital, advertisements, stationery, brochures, newsletters, packaging and other frequently used documents. Click here to view an example of the brand guidelines deliverable.