Brand Identity

Digital Ammo creates striking visual brand identities and communication strategies for startups and small to medium sizes businesses, from our local Chicago area and around the world.

A few of our branding projects:


Your brand identity is one of the most important investments you can make for your business. It differentiates and expresses your values, mission and overall essence of your organization and most importantly, it’s the most meaningful point of connection between you and your consumers. Our goal is to create an impactful brand identity that establishes a significant presence within your market and attracts and retains loyal customers. We take the time to get to know you and your business on a deeper level so we can craft a consistent, extremely personal and distinct visual identity that engages, impacts and resonates with your target audience.


1. Discovery Phase

Requirement Gathering: Due diligence, strategy, concept development, competitive analysis, current pain points, business goals, workshops, inspiration, pillars and objectives

2. Design Phase

Theme Development: Determine main themes of the identity and color palette exploration

6-7 Logo Concepts: Present and discuss 6-7 different symbol and typeface concepts with color pallets applied. Proceed with two core concepts.

Revisions: revisions rounds on chosen concepts

Application: Presentation of logo applied on various mediums (letterhead, business card, website, etc.)

3. Production

Logo variants: Produce various versions of the logo (horizontal, vertical, with and without tagline, etc.)

Brand Guidelines: Creation of the brand guidelines document. We create a brand guidelines document to ensure all parties using the identity use the brand elements consistently. It provides information and set the standards for using the logo, typefaces and other design elements in digital, advertisements, stationery, brochures, newsletters, packaging and other frequently used documents. Click here to view an example of the brand guidelines deliverable.


The result of our branding process is a comprehensive brand guideline that can be used to design various marketing assets.


Discovery & Strategy
Audience Review
Competitive Analysis
Strategic Direction


Logo Design
Visual Positioning
Visual Brand Identity
Icon & Illustration
Brand Application


Verbal identity
Tagline exploration
Communication guide


“When looking to update our firm’s website, we knew we wanted someone who would not only deliver a high-quality end product, but someone who would be a long-term strategic partner in helping to shape our brand and digital strategy. We have certainly found that in Digital Ammo. The rapport and synergy was immediate. Ian, Olivia, and the entire team are thoughtful, creative, and true subject matter experts. They listened to our vision and worked with us to develop a website and re-branding package that exceeded our expectations – it is contemporary, dynamic, and will support our firm’s growth. We look forward to continuing our relationship with Digital Ammo for many years to come.”

– Kim Villeneuve, CEO & Founder, Centerstone Executive Search & Consulting

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