UIUX Design

Our UI/UX team designs visually-striking, results driven interfaces and experiences that are fully customized to suit your brand’s needs.

A few of our UIUX projects:

Approach

More often than not, technology fails to connect with people. This failure usually stems from a process that treats interface design as an afterthought – it’s no surprise that over 60% of software and digital projects are unsuccessful. At Digital Ammo our process places design at the forefront of every project because it allows us to solve real business challenges quickly and effectively, saving both time and money. We work closely with you to get to know your project, identify your needs and provide solutions through extensive user research and due diligence, strategic planning, and user testing while frequently providing design proofs and working prototypes for feedback along the way.

Process

1. Discovery Phase

Requirement Gathering: Due diligence, strategy, concept development, competitive analysis, current pain points, business goals, discuss apps and inspiration

2. Design Phase

App Structure: Information architecture, website map, navigation structure and website flow, copy audit and copywriting, determine and prioritize key calls to action

Wireframes and UX Validation: user personas, journey mapping, low-fidelity wireframe layouts, identity assets and/or content needed

Design Mockups or Comps: Visual positioning and design direction, mood-boards, UI concept of key screens

Motion & Iconography: Motion studies of the interface behavior, iconography and illustrations

Guidelines: library of UI elements, recommendations for development team, design guidelines

3. Prototyping & Testing Phase

Interactive Prototypes: Click-through prototype of static screens, review of app  flow and functionality

User Testing: validate design and app experience through remote and in-person user-testing of the prototype

3. Handoff Phase

Deliverables: provide source files and final deliverables for development

Development Support: work with development team to ensure a seamless translation of static screens to a live functioning mobile and/or web application

Capabilities

Digital Ammo creates seamless, intuitive digital experiences catered to a broad user-base through a design process characterized by iterative user testing and rapid prototyping. Our team is comprised of visionary UIUX designers that create dynamic app and web products that meet at the intersection of beauty and practicality, form and function and accessibility and usability.

Strategy

Discovery & Strategy
User Personas
Journey Mapping
Information Architecture
Bottlenecks & Painpoints

User Experience

UI/UX Audit
Application Mapping
Navigation Structure & Flow
Wireframing
Information Architecture
Interface Structure

User Interface

Visual interface
Interactions
Clickable prototypes
UI Kit & Guidelines

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