Apex Design Build

Services Provided:Strategy, Web Design, Web Development


Apex is a family owned and operated Chicago business that specializes in the design, architecture and construction of healthcare facilities and dental/medical offices.

Scope of Work

Apex reached out to Digital Ammo to redesign and develop their new site from the ground up.

We designed the Apex Design Build website in order to highlight their excellent work and present their capability of undertaking many design-build projects in the dental, medical and healthcare space. The clean and minimal “Apple-esque” character of the website highlights the beautiful imagery and communicates the innovative, state of the art architectural design capabilities of the company.


We worked closely with Apex’s creative director on key goals and functionality, defined the target audience, determined the visual style, site architecture, layouts and outlined the content requirements for the website.

Apex provided us with more than enough media to work with – beautiful, curated images of all the offices they had built throughout the years, a custom video to include on the homepage, a draft of the copy for each page and a gorgeous new company logo and brand guidelines they had just created internally. Having all media up-front, before we even got started made for an incredibly efficient and streamlined process.


The only challenge we had with this project was the timeline! Apex needed the site to be launched by a specific date which was much sooner than our preferred 2-3 month period for a website project. We prefer to not rush the creative process, but there are times when we must be agile, and are happy to work late nights to deliver on our clients’ needs. Our extremely organized, efficient and effective communication project management style and capabilities allowed us to launch the website on time and on budget.


We took a minimal, clean design direction with ample whitespace and large titles for legibility. Our goal was to have all focus and attention be on the imagery and their work, which was successfully achieved. Apex was ecstatic with the result, and relieved to finally have a website that properly showcased their beautiful design and construction portfolio. We’ve been closely monitoring the stats of the website analytics since its launch and can report that there has been a significant increase in traffic and goal conversions.

“The Digital Ammo team delivered a brilliant new website that perfectly portrays our new brand. Very sharp look with all the functions that our Creative Director envisioned for the site. The process was very straightforward, and Olivia made herself available and easy to communicate with from start to finish.”

Bruce Johnstone
Director of Client Services, Apex Design Build

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