We chose a slightly different shade of blue as their main color which was more vibrant and introduced yellow as an accent color. The logo is comprised of all four brand colors, blue, light blue, yellow and grey. Each color and varying sizes on the rays of the logo represent diversity and inclusion, while the logo as a whole, in its circular shape symbolizes partnership, collaboration and connectedness.
Carefully curated stock photography was used for the header images on each page of the website. We worked closely with Building Impact to select photos that represented their brand image: positivity, collaboration, strategy and progress/change.
Aside from a new simplified structure, it was important to update the site to provide a thoughtful, succinct overview of the company and it’s philosophy. Digital Ammo designed a homepage layout that functions as a snapshot of Building Impact – covering information about their services, philosophy and approach as well as recent articles from their blog, “thinking forward” which provides ideas and practical strategies for becoming a more effective philanthropist and change agent.