Due to the complexity of this, industry data was key. Once we felt that we had a visceral grasp of the competitive dynamic and the competitors themselves our team was then able to use said data points to craft the users digital experience and later, the brand perception. Without such a commitment the discovery process it would have been impossible to yield a deliverable on any front that would accomplish the goals that Dr. Villenevue laid out.
Just like most other projects, our two teams worked together with incredible synergy from project inception to final delivery. The Centerstone team was enthusiastic, knowledgeable and easy to work with. Dr. Villenevue, Nicki Trabue, Emily Anthony and others on their team provided clear direction and prompt feedback, giving our team the creative and technical liberty to achieve the project goal.