Recruitment of Human Capital and executive talent is a vast, highly competitive industry with hundreds of major players competing within dozens of industry segments. The first major challenge our team faced was understanding such a vast landscape so to position Centerstone and their services correctly. The due diligence phase for this project spanned a total of 45 days and was broken down into several data points that closely examined industry economics, the (relevant) major players and their core services, the reach and capabilities of these major players and how all of this was conveyed to the general information seeking public and pool of prospective clients.
Another notable challenge we faced was the public facing brand persona. While the Centerstone team boasts one of the most highly credentialed and capable skill-sets in the entire industry, it became immediately evident that a majority of companies seeking executive recruitment gravitated toward boutique initiatives rather than global firms. The presentiment of building a brand that conveys an intimate, high touch boutique feel yet boasts Fortune level services, capabilities and operating efficiencies was ever present in our minds as the project unfolded.