Both teams decided to steer away from stock photography and instead emphasize the use of typography and iconography throughout the site. We were able to achieve this seamlessly thanks to the carefully crafted content and crystal clear brand messaging Futuri had already established internally. This allowed us to design the website around content, which allowed us to easily create layouts that would act as a funnel to shepherd users to the “request a demo” contact form.
We created fun, animated line icons to break up the content and further engage the user as they scroll through sections of the pages. We also implemented a legible sans serif Google Font (DM Sans) for the website which Futuri has extended to their branded collateral and marketing materials.
With the knowledge that there would be frequent modifications to the site in the future, we created a modular design system that would be quick and easy to update in our retainer engagement with Futuri post website launch.