Like any project, we always begin with Discovery. This is where we do our research on our client as well as its competitors. We had weekly touch-point calls with our client which allowed for many opportunities for us to learn more about their business, and uncover challenges/pain points of the current app as well as areas where the application could be improved.
We studied user feedback from various users, which helped us better understand the goals and problems people were facing. We created various user-journeys for each user type which is critical, and the foundation to the strategy of our redesign. After a full 30 days of research and discovery, we presented a comprehensive report of our findings and recommendations.
After Discovery, we dove right into design. First, we tackle the production of low-fidelity grayscale wireframes. These are outlines of an interface before we actually create the visual design. Wireframes visualize the interface, its content and illustrate the position of elements relative to one another which helps us plan both as a team and in collaboration with our client. Ultimately, wireframes serve as the basis for production of the final visual designs. After discussing the wireframes with our client, we identified areas that were missing and/or areas that could be eliminated. With the wireframes, we were also able to confirm the user experience and flow of screens and interactions, and agree on a visual design concept which was accepted on the first iteration.