“Digital AMMO collaborated with us on all aspects of the website, including content, finalization, and launch. The team designed with us a navigation structure that would meet the specific needs and accommodate the limitations of our principal client groups. In addition, there was a special focus on the SEO of the site, from the ground floor design right to the launch, to maximize our ability to reach each client. The content itself has all been derived from several years of very detailed, rigorous, applied research in gerontology, human factors engineering, and computer engineering. One of Digital AMMO’s primary roles was to work with us to translate detailed research into content that was of value and accessible to our clients. Digital AMMO optimized that content to be SEO-friendly as well. They also supported us in the creation of branding material, designing a new logo, tagline, business cards, and letterhead.
We received extensive end-user reviews at three points in the design and development process, as well as on the various prototypes we developed. At each stage, Digital AMMO was able to accommodate concerns in the next iteration, so that we were pleased of the final product when we launched. Now, the website is designed to be entirely compliant with the Americans with Disabilities Act, the Rehabilitation Act, and other website accessibility guidelines that enable people with a variety of physical and cognitive limitations to use the site. These features are unique, as not many websites are as accessible as Digital AMMO has enabled ours to be. Along the way, Digital AMMO was extraordinarily collaborative, creative, flexible, and patient with our team. We were impressed with their ability to handle our organization, as each of us are opinionated, though none of us understand web design or development as well as they do. The team was very creative in terms of brand work, deriving concept and tone from our mission statement and producing a series of logos and designs for us to choose from. That ability alone is extraordinary. During each stage of the process, Digital AMMO listened intently to our ideas and vision to create content that clearly reflected what we were trying to communicate. It was impressive to connect with a team that was sincerely interested in developing something valuable for our clients. Digital AMMO went well beyond the minimum of what was expected of them to ensure our total satisfaction.
The scope of this project was very unique, as it wasn’t a typical website aimed at consumers in the general public. Our users often require various accommodations to the way we would typically deliver information. Despite the difficulty of that task, Digital AMMO achieved exactly what we had hoped, often learning and applying along the way. The final product, as determined by end-users, has been extremely effective. I can’t emphasize enough the organization’s ability to hear their client’s need and creatively accommodate that need with innovative approaches for delivering the message graphically, from the standpoint of the design mechanics of the site. Without reservation, I recommend Digital Ammo. The team’s performance will almost certainly exceed your expectations.”
Executive Director, Smart Self Reliance